Social Media 2021 Trends

With the craziness of 2020 behind us, now is the time to start focusing on this new year and what that means for social media strategy in the next 12 months.

2020 may have been unpredictable but it did set the precedent for several new trends that emerged throughout the year. eCommerce sales went through the roof as people began online shopping more, people began spending a lot more time on social media, and video conferencing has quickly becoming the norm.

So, what does this mean for 2021 social media trends? Let’s take a look!

Social Media Videos Are on the Rise

With the increase of Instagram Reels and TikTok, videos in social media have increased more than ever. Video content allows brands to connect quicker with audiences while remaining a solid option for boosting revenue.

Growth in Messaging Apps

By the year 2023, the number of mobile messaging app users is expected to grow to approximately 3.12 billion users. The pandemic created an urge for connection among users, inevitably making messaging apps one of the top priorities.

Know Where Audiences Are Spending Time

During the pandemic, three of the fastest growing social media trends that emerged are gaming, YouTube videos, and home-based niches. As we continue feeling the repercussions from the pandemic, it’s important to be aware of where your audience is and where they’re viewing most of their content.

Are you ready for 2021?

The year of chaos may have come to an end but not before it shaped several of the ways we view and approach content. Shop closures and stay-at-home orders continue to strike which means consumers will continue with online shopping trends and brands will continue branching out by creating innovative ways of connecting with users.

At Atlas Buying Group, we’ve seen the marketing sphere change, but we’re prepared to continue changing with it. Contact us today with any questions on how you can reach audiences.