Welcome to Atlas Buying Group , a different kind of Marketing Firm in Santa Monica. Our organization was formed to take advantage of the flexibility of new Marketing platforms. By harnessing the power of group buying, we've been able to obtain the best possible advertising rates. Find out about our exciting range of services now.
We began as a group of advertisers looking for the best deals available. We found that, instead of relying on a traditional Santa Monica Marketing Firm, we would benefit from a different approach. The digital revolution has reduced the cost of both production and management of Marketing , and we decided to band together to take advantage of that shift. The result is an efficient, economical alternative.
SPECIALIZING IN LOCAL Marketing
In 1998, when Atlas Buying Group was formed, local advertisers were often left in the dust. Expected to compete with larger national chains, regional and local vendors in Santa Monica were bearing inordinately high Marketing costs. With its smaller budget and less experienced Marketing Firm, the local businessman was at a definite disadvantage. It was from this need that Atlas was born.
By forming a consortium, the advertisers were able to use their collective buying power to negotiate much more favorable rates. This simplified the Santa Monica Marketing process, and made it possible to gain a competitive foothold. Since then, Atlas Buying Group has grown to take on many of the functions of a traditional Marketing Firm. Our understanding of new, digital markets and techniques has put us at the forefront.
IN HOUSE Marketing
We maintain in house Santa Monica Marketing , design, and production departments, which allow us to reduce costs in these areas significantly. Now there's no need for local businesses to go without stylish and effective Marketing . By using our expert staff instead of outsourcing these expensive components, we can provide competitive design for a much better price. This also allows for more control than you might find at another Marketing Firm.
There are some jobs and processes better suited to outsourcing, of course. We invite competitive bidding for those Marketing elements that would benefit from that process. Because Atlas Buying Group has more market strength than an individual company would, we are able to attract favorable bids from talented providers. Why not find out about joining forces with Atlas as your Santa Monica Marketing Firm?
Choices for Marketing in Santa Monica today can be overwhelming. Couple that with seriously challenged marketing budgets, and clearly you want only the best results possible for your investment. You could make Santa Monica Marketing decisions yourself, and have faith that you will make the right choices, and also hope you have the time. Or, you can seek help. As businesses grow, owners find they no longer can wear all the hats, that of human resources director, strategic planner, communications manager, head marketer, etc.
For Marketing in Santa Monica, a business can assign an employee, or tap an Marketing Firm. An agency brings much to the table, with multiple resources and oftentimes fresh ideas. A single business can be limited in terms of ideas when depending on a limited number of individuals for ideas and concepts. Target audiences are ever changing, and so too should advertising concepts and strategies. If your company's ad angles always seem the same, it may be time to seek another approach.
When to Consider an Marketing Firm in Santa Monica
Back to the original point, Marketing in Santa Monica can be overwhelming, because there are so many mediums to consider, and so many very possible strategies to possibly pursue. Audiences can flock away from, and toward, mediums so fast it can be difficult to keep track of current figures. Much of Marketing in Santa Monica involves data and analytics, measuring results. An argument can be made that it could take a full-time staffer just to keep track of the data.
An Marketing Firm in Santa Monica would do that for you. And unlike doing it in house, an Marketing Firm in Santa Monica would be in the business of monitoring industry trends so you would not have to. As a business grows, the owner or partners will have so many other important matters to attend to, such as long-term strategic planning. These are precisely areas of a business to look into outsourcing as it approaches certain growth levels.
Flexibility for Marketing in Santa Monica
Think of all the decisions today in terms of potentials for Marketing in Santa Monica. Newspapers, online, billboards, email, signs, banners, magazines, radio, television, cable, newsletters. Are you familiar with social media? Not every company has on their payroll an expert on Facebook or Twitter. Inside an Marketing Firm in Santa Monica, depending on the client, they can assign their personnel according to needs. Good ad agencies will have experts in various fields to tap when needed for expertise.
Curious about social media and how to engage Marketing in Santa Monica to mine this burgeoning information field? Well, if you are engaged with an Marketing Firm in Santa Monica, it can pick the best person or more for the job, like a baseball manager scanning the bench for a pinch hitter. That's why baseball teams are so large. A manager likes to have batters adept at hitting all types of pitchers. Having an ad agency do you marketing outreach gives you quite a flexibility to adapt to curve balls thrown your way.
