Welcome to Atlas Buying Group , a different kind of Advertising Agency in Santa Monica. Our organization was formed to take advantage of the flexibility of new Marketing platforms. By harnessing the power of group buying, we've been able to obtain the best possible advertising rates. Find out about our exciting range of services now.
We began as a group of advertisers looking for the best deals available. We found that, instead of relying on a traditional Santa Monica Advertising Agency, we would benefit from a different approach. The digital revolution has reduced the cost of both production and management of Marketing , and we decided to band together to take advantage of that shift. The result is an efficient, economical alternative.
SPECIALIZING IN LOCAL Marketing
In 1998, when Atlas Buying Group was formed, local advertisers were often left in the dust. Expected to compete with larger national chains, regional and local vendors in Santa Monica were bearing inordinately high Marketing costs. With its smaller budget and less experienced Advertising Agency, the local businessman was at a definite disadvantage. It was from this need that Atlas was born.
By forming a consortium, the advertisers were able to use their collective buying power to negotiate much more favorable rates. This simplified the Santa Monica Marketing process, and made it possible to gain a competitive foothold. Since then, Atlas Buying Group has grown to take on many of the functions of a traditional Advertising Agency. Our understanding of new, digital markets and techniques has put us at the forefront.
IN HOUSE Marketing
We maintain in house Santa Monica Marketing , design, and production departments, which allow us to reduce costs in these areas significantly. Now there's no need for local businesses to go without stylish and effective Marketing . By using our expert staff instead of outsourcing these expensive components, we can provide competitive design for a much better price. This also allows for more control than you might find at another Advertising Agency.
There are some jobs and processes better suited to outsourcing, of course. We invite competitive bidding for those Marketing elements that would benefit from that process. Because Atlas Buying Group has more market strength than an individual company would, we are able to attract favorable bids from talented providers. Why not find out about joining forces with Atlas as your Santa Monica Advertising Agency?
If you're looking for a new kind of Santa Monica Advertising Agency, look no further, you've found Atlas Buying Group. We began as a consortium of advertisers united by a common goal. By joining forces as a group, we've been able to get the best possible Marketing rates. Specializing in new media, we've expanded the reach of our members and clients considerably.
Advances in digital technology have significantly reduced the cost of both production and management in the Marketing world. Atlas has taken advantage of this shift to develop strong in-house groups. The efficiency of the business model that's emerged makes us a revolutionary Santa Monica Advertising Agency. Discover what Atlas has to offer for you and your clients.
Local Santa Monica Marketing Specialist
Atlas Buying Group originated in the late 1990's. At that time, it was difficult for local companies to compete with large national chains because their Marketing budgets were so much smaller. If you were running an Advertising Agency at that time, finding realistic outlets for your small business clients was a frustrating proposition. That's why Atlas came into existence.
As a cooperative consisting of Santa Monica Marketing firms and professionals, Atlas had great success with its new approach, gaining a competitive edge for local clients. Soon, Atlas had grown into a fully functioning Advertising Agency. Because we have always looked for the most economical modes of communication, we've developed an understanding of digital technology and new media markets that's put us at the leading edge of the industry.
An Advertising Agency with a Difference
Atlas maintains in-house design, production, and marketing teams. This has proven to be a remarkable cost-saving measure. Of course, any Advertising Agency can claim to offer these services, but if the work is not up to a competitive par it doesn't matter how much money is saved. Our staff members are experts in their fields, equipped with state of the art software and equipment. Because we're not outsourcing these important aspects of the Marketing, we're able to offer our clients a higher degree of control.
The best thing about Atlas Buying Group is flexibility. We're not locked into one particular approach to Marketing. We accept competitive bids on aspects of a job that could benefit economically or creatively from an outside source, and use our internal resources effectively when that's the best course of action. Because Atlas has more buying power than a traditional Advertising Agency, we're able to use that strength to your benefit. Find out more about what Atlas Buying Group can offer your company.
Choices for Advertising in Santa Monica today can be overwhelming. Couple that with seriously challenged marketing budgets, and clearly you want only the best results possible for your investment. You could make Santa Monica Advertising decisions yourself, and have faith that you will make the right choices, and also hope you have the time. Or, you can seek help. As businesses grow, owners find they no longer can wear all the hats, that of human resources director, strategic planner, communications manager, head marketer, etc.
For Advertising in Santa Monica, a business can assign an employee, or tap an Advertising Agency. An agency brings much to the table, with multiple resources and oftentimes fresh ideas. A single business can be limited in terms of ideas when depending on a limited number of individuals for ideas and concepts. Target audiences are ever changing, and so too should advertising concepts and strategies. If your company's ad angles always seem the same, it may be time to seek another approach.
When to Consider an Advertising Agency in Santa Monica
Back to the original point, Advertising in Santa Monica can be overwhelming, because there are so many mediums to consider, and so many very possible strategies to possibly pursue. Audiences can flock away from, and toward, mediums so fast it can be difficult to keep track of current figures. Much of Advertising in Santa Monica involves data and analytics, measuring results. An argument can be made that it could take a full-time staffer just to keep track of the data.
An Advertising Agency in Santa Monica would do that for you. And unlike doing it in house, an Advertising Agency in Santa Monica would be in the business of monitoring industry trends so you would not have to. As a business grows, the owner or partners will have so many other important matters to attend to, such as long-term strategic planning. These are precisely areas of a business to look into outsourcing as it approaches certain growth levels.
Flexibility for Advertising in Santa Monica
Think of all the decisions today in terms of potentials for Advertising in Santa Monica. Newspapers, online, billboards, email, signs, banners, magazines, radio, television, cable, newsletters. Are you familiar with social media? Not every company has on their payroll an expert on Facebook or Twitter. Inside an Advertising Agency in Santa Monica, depending on the client, they can assign their personnel according to needs. Good ad agencies will have experts in various fields to tap when needed for expertise.
Curious about social media and how to engage Advertising in Santa Monica to mine this burgeoning information field? Well, if you are engaged with an Advertising Agency in Santa Monica, it can pick the best person or more for the job, like a baseball manager scanning the bench for a pinch hitter. That's why baseball teams are so large. A manager likes to have batters adept at hitting all types of pitchers. Having an ad agency do you marketing outreach gives you quite a flexibility to adapt to curve balls thrown your way.
It is no longer cliché to say you must get the best results from your advertising investment. In today's economic climate it is simply true. With Advertising in Santa Monica or the immediate area, it can be foolish to pursue an advertising strategy without tapping the best resources available. That means at least researching whether an Advertising Agency in Santa Monica can help improve the return for your advertising investment.
There are so many choices nowadays in terms of advertising strategies, that going it alone means proceeding at your own peril. Print, broadcast, electronic, online, display, there are multiple channels, and should you choose one, all, or a blend? A good Santa Monica Advertising Agency definitely can help guide through the maze and provide direction according to your goals and desires. Advertising in Santa Monica or this region is most definitely challenging. Why tackle it alone?
Engage a Santa Monica Advertising Agency to Bring Fresh Ideas
A Santa Monica Advertising Agency can free a business owner or manager to focus on other important aspects of the business. Certainly Advertising in Santa Monica is important but it is not the only aspect of the business that is vital to stay alive and grow, there also is strategic planning, human resources, marketing, sales, deliveries, acquisitions, etc. Having someone focus entirely on advertising can be a wise decision, and that can mean getting that energy from outside your own building.
Engaging a Santa Monica Advertising Agency can bring fresh ideas. Too often a business's advertising program becomes stale when the same person or persons are in charge over a period of time. A new set of eyes are needed as demographics and parameters are ever changing. Advertising in Santa Monica or the region should adjust as the times and circumstances change. An ad agency can apply their professionals to your needs as needed, as things change.
Adaptability and Flexibility in Advertising in Santa Monica
Is your business adaptable or flexible to move with the times? Who could have envisioned how fast and furious Twitter could have jumped into the marketing world? Was your marketing department ready for it? It's just another reason why it might be time to consider an Advertising Agency in Santa Monica. You might not be able to hire the next young social media expert, but an ad agency might have one to assign. Santa Monica Advertising demands can swing month to month.
And a good Santa Monica Advertising Agency will have account representatives with experience in various fields available to assign to your needs. Social media might be the Santa Monica Advertising trend du jour at the moment, but what's next? Do you have a salaried employee at the moment you can trust to train to handle the next trend? There comes a point in any business's growth when outsourcing makes sense.
